Hall of Fame Beverages, Inc (HFBG)

[Kamaaina]

I know I'm gonna make that...
here's a story. Red Bull came to hawaii in I think 1994-5, they bought a suzuki samurai and got a couple girls to drive around Oahu and give away cases of the stuff. They gave the cases to N. Shore lifeguards and also to bartenders in Waikiki. All the lifeguards loved it for the energy but the real winner was the bartenders. Immediately, everyone was drinking vodka and Redbulls and just like the crack dealer who gives away enough to get you hooked, Red Bull had bars begging for more cases...like crackheads.
The rest is history...
Not bad fricking marketing.