Evolutionary
"We're partnering with Motorola for doing things on cellphones, partnering with HP on the iPod, partnering with car companies and with the record companies. And we definitely will be partnering more and more."
Those words should be music to the ears of Apple fans everywhere.
Apple's DNA is evolving, as Mr. Jobs matures. Doors once closed are opening as a result.
Cross-platform products
Major partnerships
Price competitive and price-point sensitive entry products
These are fundamental shifts for the better.
p.s. I will give Jobs huge credit for the p.r. spin job he did on the Fortune writer regarding digital music. It was not that he was so busy working on video that he didn't notice kids going to digital music and burning and ripping CDs. He saw it, and he saw the other PC companies respond to it, and he defiantly declared that he was deliberately choosing a different path because he thought they were wrong. In the face of direct questions in earnings calls about why Apple refused to make CD-R/RW drives standard in their machines, Apple was defiant. They were ruled by the mistaken notion that businesses succeed by trying to maximize profit per unit and deprive their customers of features in order to "force" them to buy ever more expensive models to get the functionality. Thankfully, while there is still WAY too much of that at Apple, at least the tide is gradually beginning to turn. Success comes by fighting with all your might to give customers everything possible for the most competitive price possible, not by doing the opposite. I must admit, I like the way he convinced the writer that he dreamed up the need for the iPod and then went out to search for a way to make it happen rather than that others had the vision first and had to recruit Apple and him to pursue it. But I guess if you've made an entire career and persona for yourself as an "innovator" by nabbing stuff first envisioned and developed by others, that would be the instinctive way to present the iPod.
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