The real question is why only 17k shares have traded. With volume this low, you can't interpret the price movement.
My explanation for the low volume is that we saw a cap on the PPS around mid 20s on the day after the Q came out. So, flippers are waiting for ultra-cheapies that they can sell at 20 cents.
This sort of thinking will pervade the stock and dictate trading until the company steps up to promote itself to the larger investment community (outside of IHUB).
The current P/E (assuming their Q4 earnings match those from Q3 -- and not even factoring in continued growth) is under 12!! I have to believe that there are investors out there in the broader market who would love to be informed about an opportunity like this. But it is OTCBB and unlikely to head to Nasdaq any time soon. So the company needs to reach out IMHO.