Awhile back I took a real close look at this one. I couldn't agree more with all the things you've written & said about the CEO & company.
The thing I couldn't get over was the burn-rate (and I fully understand the difference b/n investment & liab argument). It shows mngmnt inefficiency to a degree that makes dilution (albeit unhidden) a stark reality and means that almost any gains THEORETICALLY made in additional revenues are likely to be paced by increasing shares.
Eric has to get a handle on his expenses. To be generating costs nearly four times your revenues is appalling at this stage and points to a great deal of inefficiencies-- it has too!
I admit, the guy, company, product, and model is successful and their corporate culture is hard not to like. You got to root for a CEO & company like this-- there are so damn few (maybe 10 or so I know of down here, maaaaybe).
I am giving him this next quarter to show me something. He has to be given the opportunity to grow and realize that he can do better. So, in my opinion, if he can bring down his expenses which aren't necessarily leading to geometric (nevermind exponential) revenue growth then he will have my full attention and probably a great deal of my dollars. Let's face it, he has built a great deal of equity with investors and should he ever decide to bolster the share price with more PR's, promotion, corporate awareness strategy (which is highly unlikely) imagine where this could go. But, I doubt he will and I am perfectly ok with that. He has to bring expenses in-line with his production & revenues. Simply put, there is too much waste here in my view.
