The real Alexa ratings story is that Music Matrix's Alexa ratings global page views went up 45,000% in just three months, as posted in their July 20th PR.
"In addition to Dibiase's statement, the following statistics were also found by Alexa Internet, supporting the evident increase in popularity for MusicMatrix.com in drawing prospective customers to its unique social networking/video editing and sharing platform:
The percentage of global pageviews on MusicMatrix.com is up 75% in 1 month and up 45000% in 3 months.
The percentage of visits to MusicMatrix.com that came from a search engine is up 806% in one month."