News Focus
News Focus
Post# of 257257
Next 10
Followers 45
Posts 3206
Boards Moderated 0
Alias Born 12/29/2003

Re: biomaven0 post# 100458

Monday, 08/02/2010 2:41:49 PM

Monday, August 02, 2010 2:41:49 PM

Post# of 257257
I've always thought it may make sense to have a small handful of sales reps detailing the product, educate buyers on just that.

I personally suspect that the Momenta product will actually have less batch-to-batch variation than Sanofi's product, simply because Momenta probably has a better characterization of the drug than does the originator. But the market doesn't know that, and given Lovenox is a "tricky" drug to use, I suspect a chunk of the market will be conservative about adoption of the generic.

Trade Smarter with Thousands

Leverage decades of market experience shared openly.

Join Now