That is because this is the first reverse stock split for Genta under the symbol GETA. The last reverse split that I spoke of was under the symbol GNTA. And there were multiple others under even different stock symbols.
On the right news, we will blow past the $4.10 you are averaged at. Until then, expect it to go down. My advice, stop tracking it everyday and either sell if you have no stomach for a possible -100% loss or wait it out and reap in gains in excess of 100%. And in the interim, there are profitable trades to be made if you are good at the game.