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Re: DewDiligence post# 100094

Thursday, 07/29/2010 1:25:50 PM

Thursday, July 29, 2010 1:25:50 PM

Post# of 257253
If SNY is not planning on launching a generic that appears to imply that they are confident about retaining a decent share of the US market. If they suspected that m-enox would capture around 80 % of the market it doesn't seem logical not to launch an AG.

If SNY stayed the course and took only a 20% share of the approximately 3B us market, that accounts for about 600 M. If they launched an AG and the AG had a discount of say 25% and captured 50% of the market then thats about 1.125 B minus licensing. Branded lovenox sales will probably be a negligible percentage.

So if SNY is not planing to launch an AG they are either assuming that they would retain about 40-50 % of the market. Is there any other logical reason for SNY to not launch an AG?

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