Tuesday, October 08, 2002 9:12:22 AM
WBMW,
re: I wonder when the creditors will begin knocking on the door....
What would you do if you could make strategic decisions for AMD?
MHO- First, you've got to take a hard look at Hammer. These products have to be a success, and they have to be a success fast. AMD can't afford a slow build to acceptance in the marketplace. They need to be shipping profitable high volumes in the second half of next year. Any further problems with manufacturing or a marketing failure, and it might be too late to save the company.
Assuming you take that hard look at hammer, and you figure the odds are that it's not going to make it, what are the other strategic options?
I would say exit or downsize the microprocessor business, asap. If you could sell that portion of the business to a company with deeper pockets (MOT, TXN, VIA?), fine, if not then quit investing, charge a price for the current processors that insures a profit, and let the business dwindle away. After taking a huge charge, AMD is left as a very successful flash company, somewhere close to profitability. Flash certainly takes less investment, especially in marketing, than microprocessors. Is AMD worth more or less to the bond and shareholders as a pure flash company, than it is now? I ain't smart enough to figure that one out, but a reckon it might be.
The next year should be very interesting for AMD.
John
re: I wonder when the creditors will begin knocking on the door....
What would you do if you could make strategic decisions for AMD?
MHO- First, you've got to take a hard look at Hammer. These products have to be a success, and they have to be a success fast. AMD can't afford a slow build to acceptance in the marketplace. They need to be shipping profitable high volumes in the second half of next year. Any further problems with manufacturing or a marketing failure, and it might be too late to save the company.
Assuming you take that hard look at hammer, and you figure the odds are that it's not going to make it, what are the other strategic options?
I would say exit or downsize the microprocessor business, asap. If you could sell that portion of the business to a company with deeper pockets (MOT, TXN, VIA?), fine, if not then quit investing, charge a price for the current processors that insures a profit, and let the business dwindle away. After taking a huge charge, AMD is left as a very successful flash company, somewhere close to profitability. Flash certainly takes less investment, especially in marketing, than microprocessors. Is AMD worth more or less to the bond and shareholders as a pure flash company, than it is now? I ain't smart enough to figure that one out, but a reckon it might be.
The next year should be very interesting for AMD.
John
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