The Hawthorne thing bothers me a lot. All I really heard was "we're going to try again". They'r supposed to be the best.
My father was in the advertinsing and radio/TV business all his life and, though I'm no expert, I learned a lot from him and these results just were not good at all. JMHO
A country that tries to tax itself into prosperity is like standing on a bucket and trying to lift yourself up by the handle.