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Chambord® Black Raspberry Liqueur Revolutionizes Brand with Modernized Package and Groundbreaking Flavored Vodka


2010-07-14 15:43 ET - News Release

Also News Release (U-BFA)


First Package Change in Nearly Three Decades and Introduction of Chambord Flavored Vodka Reflect Brand Heritage and Contemporary Evolution


Company Website: http://www.brown-forman.com
LOUISVILLE, Ky. -- (Business Wire)

Chambord® Black Raspberry Liqueur announces revolutionary brand developments for Chambord Liqueur and new product, Chambord Flavored Vodka. Chambord, the iconic liqueur known for its natural black raspberry flavor and unforgettable orb-shaped bottle is set to hit shelves with a contemporary new look and its first-ever line extension in Chambord Flavored Vodka –a balance of premium quality French vodka infused with Chambord Liqueur.

“As an iconic French liqueur, Chambord has a rich history with fine ingredients, a hand-crafted process, and a majestic chateau it calls home,” said Josh Hayes, Chambord brand manager. “The evolution of the Chambord brand has led to a more contemporary bottle design for Chambord Liqueur and the introduction of a truly groundbreaking product in Chambord Flavored Vodka, both of which represent a modern expansion for Chambord.”

Just like Chambord Liqueur, Chambord Flavored Vodka is presented in the distinctive orb-shaped bottle, and made in a state of the art facility on the grounds of La Sistiere, a chateau nestled in the Loire Valley of France. Both Chambord Liqueur and Chambord Flavored Vodka embody the French heritage, natural ingredients, distinct flavor and iconic look the Chambord brand has always delivered.

Information about Chambord Liqueur:

With innovation top of mind, Chambord Liqueur has updated its package for the first time in nearly three decades, an evolution expressing a modern look and enhanced, versatile usability. Regal and steeped in French heritage, the new bottle design for Chambord Liqueur emulates the quality of the spirit inside while paying close attention to improve every detail.

“The driving force behind the design was to ensure the bottle appeals to contemporary Chambord drinkers,” said Hayes. “Changes to the Chambord Liqueur bottle are a reflection of those who enjoy Chambord – modern, fashionable and charismatic.”

As the spirit inside the bottle remains the same, changes to the newly designed bottle tell the story of Chambord’s rich history while creating a luxurious but effortless experience for those who enjoy Chambord cocktails. The crown is indicative of Chambord’s royal beginnings and Chambord’s detailed lattice patterns adorn the label and crown. The brand name is boldly displayed and is instantly readable and immediately identifiable. The new bottle offers simpler, cleaner pours and the neck and cap have been redesigned to improve usability while cleaner, clearer and lighter weight glass showcases the brand’s deep, natural color.

Chambord Liqueur continues to use the world’s finest blackberries, raspberries, flavors of vanilla and XO Cognac to craft the luxurious raspberry spirit that enhances cocktail and culinary experiences. Chambord Liqueur is now hitting shelves globally with a suggested retail price of $32.99.

Information about Chambord Flavored Vodka:

For the first time ever, the Chambord brand is stepping outside of the liqueur category and introducing a product that has been called ‘revolutionary’ and ‘groundbreaking’ in the spirits industry. Chambord Flavored Vodka is a leader in the industry as it draws from Chambord Liqueur’s expertise in the black raspberry flavor segment as a liqueur, to create a Chambord infused vodka of equal quality and versatility.

Using a delicate process with the finest ingredients, Chambord Flavored Vodka produces an unparalleled taste experience captured in the brand’s innovative new package. Chambord Flavored Vodka is a balance of premium quality French vodka and Chambord Liqueur’s trademark natural black raspberry flavor.

“Chambord Flavored Vodka takes cues from Chambord Liqueur as an essential, versatile element of the perfect cocktail,” said Hayes. “Some of the most popular Chambord Liqueur cocktails are mixed with vodka, so extending the brand into the flavored vodka category was a natural step for an innovation like this.”

Largely driven by flavored vodka, the vodka category is the largest growth category in the U.S. In this thriving vodka category, Chambord Flavored Vodka is set to invigorate the flavored vodka segment as the only premium flavored vodka from Chambord, the #1 black raspberry liqueur.

Even more powerful is that consumers have already given Chambord Flavored Vodka high marks. When tested nationally,* Chambord was rated ‘best tasting raspberry flavored vodka.’ Chambord Flavored Vodka delivers the floral aromatics of the hibiscus flower with notes of vanilla, white chocolate and the distinctive flavor of the original Chambord Black Raspberry Liqueur. A unique taste experience, Chambord Flavored Vodka is enjoyed straight or in a wide variety of cocktails.

Mirroring Chambord Liqueur’s package evolution, Chambord Flavored Vodka is presented in the distinctive orb shaped bottle: “The Chambord Flavored Vodka bottle is visually interruptive in the vodka category,” said Hayes. “While most vodkas stand tall, Chambord stands apart.”

The bottle is accented with chrome detailing and the color of the product inside a bottle of Chambord Flavored Vodka is a striking transparent lavender which is derived in part from natural flavoring from fruit such as the natural black raspberry flavor found in Chambord Liqueur. Chambord Flavored Vodka is 75 proof with a suggested retail price of $24.99 for a 750ml and is available August 1 in 13 markets in the United States: CA, AZ, TX, LA, MO, KY, IL, MA, GA, NY, DC, FL and PA with national rollout to follow.

Chambord Vodka Soda
French Sparkle

1 oz Finlandia® Vodka 1 ½ oz Chambord Flavored Vodka
½ oz Chambord Liqueur 2 oz Mango Nectar
Top with Club Soda 1 oz Champagne
Shake first two ingredients with ice Shake vodka and mango nectar with ice
and strain into ice-filled Collins glass. and strain into a chilled martini glass.
Top with club soda and garnish Top with champagne. Finish with a
with lemon wedge and a raspberry. mango slice and a black raspberry.


Hi-res photos are available upon request.

*Flavored vodka tasting scores conducted by Tragon Corp. Test conducted March-April 2010. 350 Bridge Parkway, Redwood Shores, CA 94065

About Chambord Black Raspberry Liqueur:

Chambord is an infusion of the world’s finest raspberries, blackberries and the exotic flavors of black raspberries, black currant, Madagascar vanilla and cognac. According to legend, Chambord was inspired by a luxurious raspberry liqueur produced for King Louis XIV during his visit to Chateau Chambord in the 17th century. Today, Chambord continues to inspire cocktail and culinary creations around the world.

About Chambord Flavored Vodka:

Chambord, the world-renowned black raspberry liqueur, introduces a groundbreaking new taste experience in Chambord Flavored Vodka. Captured in the distinctive orb-shaped bottle, Chambord Flavored Vodka is a naturally flavored and unique blend of premium French vodka, a Chambord flavor infusion, hints of hibiscus and notes of vanilla for a smooth flavor that only Chambord can deliver.