Brightec Inc (fka BRTE)

[Helter Skelter]

"I think we will be getting some info soon about their "INITIAL" target group of retailers."

They're ready to go...

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This new PlayGlo™ product line uses Brightec’s films, will be manufactured in the USA and will comprise puzzles and stickers. The Company has retained four Manufacturers Representative Firms (MRF’s) with a total of about 60 sales persons, to represent our PlayGlo™ line of glow-in-the-dark puzzles and stickers. These four MRF’s cover the 30 State and the District of Columbia in the following territories:

New England Region (6): Connecticut, Maine, Massachusetts, New Hampshire, Rode Island and Vermont.

Mid-Atlantic Region (7): Delaware, Maryland, New Jersey, New York, Pennsylvania, Northern Virginia and Washington, D.C.

Midwest Region (7): Illinois, Indiana, Michigan, Minnesota, North Dakota and South Dakota and Wisconsin.

Southeast and Southwest Region (11): Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.

We anticipate beginning a major sales and marketing effort in conjunction with the launch of the PlayGlo™ line. This effort will target independent retailers in the toy, gift and book stores, as well as tourist, museum, science center, aquarium and zoo shops. Our sales and marketing costs will increase significantly as our marketing samples are produced and distributed in the third and fourth quarters. Our sales and marketing effort began in the second quarter 2009 with identifying our initial selection of our target group of independent retailers. We anticipate that the cost of our 2010 sales and marketing effort to be between $300,000 to $450,000, which includes, but is not limited to, the costs to produce all of our marketing collateral and samples, travel costs, employee compensation. This estimate is consistent with our original planned marketing efforts.

http://www.sec.gov/Archives/edgar/data/894537/000101905610000681/brightec_1q10.htm