Hall of Fame Beverages, Inc (HFBG)

[Stock Girl]

I still think some of you guys aren’t getting how big “national distribution” is. I kind of get that feeling from your cynicism to my last post.

So I’m just going to list how many locations in the US there are of every store that was listed in the PR that this distributor distributes to.

Sam’s Club As of January 2009-- 602 Stores in 48 states
BJ Wholesale- 180 locations in 15 states
ABC Liquor- 150 stores
______________________
TOTAL 932 Stores

**And this isn’t even including all the stores the distributor distributes to as the PR states. This is just 3 names of chains of all the stores the distributor distributes to.
**And this number of stores isn’t even including Canada.

So I am just going to take an approximation from the 40 stores that HFBG currently sells to in PA. Please refer to Ibox.

Right now HFBG sells 65 cases per month per store in PA. Each case is $24. So 65 cases= (65x24) =$1560 per store per month

Now add all the stores we have together for Sams Club, BJ Wholesale, and ABC Liquor= 932 stores

932 Stores X $1560= $1,453,920 per month

Now, I would argue this estimate is very undervalued (this may be a small percentage of what a national distribution contract would bring us in sales) because
-65 cases a month is very low estimate when supplying such stores as BJ because those stores sell their products in larger quantities. Each Bjs and Sam’s Club might take 2 or 3 times that amount. (3X1.4mil= 4.4mil)
-I’m not sure what type of stores we are selling to right now but if they are convenient type stores, then I would also argue that average size stores like grocery stores would probably be supplied more then a convenient store
-We haven’t included all the stores from Canada. If there are half as many stores in Canada distributing to-- thats 450 more stores. (450 stores X $1560= $702,000 X 3=$ 2,106,000 ) for half (450) the stores in Canada we are looking at between $702,000 to $2.1 million more a month depending on how much is supplied to each store.
-We just included three chain stores listed. The PR clearly states there are more then 3 chains this distributor distributes to. There could be as many as 10 or 15 chains with that many stores each. 10 chains with 200 stores nationally each comes to 2000 more stores. (2000 X $1560=$3,120,000 more per month)
-This is just starting off == before the product is even known. Once the product get publicity there will be a lot more demand. And if I am reading the ibox right, the stores that are currently selling it are getting a lot of buys.

So Grand Estimate== POTENTIAL from National Distribution Deal…
(US Large Stores 4.4 Million + Canada 2.1mil+ Other Chains 3.1 mil = $ 10 million per month) This estimate down here is still a low estimate for national distribution. This is a starting off estimate before product is known.