Nice post! I find it hilarious that many of the posters here don't quite understand how business works and more importantly how start up businesses work. It's simple... HFBG is not Snapple where money is aplenty because they have revenues and profits from sales. Hall of Fame Beverages needs money plain and simple, and they need money to get product to market... so they can make revenues and profits... and in turn, dilute less, and borrow less from toxic lenders.
PRODUCT HAS TO GET TO THE SHELVES BEFORE REVENUES CAN BE REALIZED. So, to accomplish that, the company needs money to get it produced and distributed. The toxic deals to raise money to accomplish getting the product on the shelves across the country are like taking 2 steps backwards in order to take 10 steps forward. Deal with it people it's how it works for start ups, and if you don't or didn't realize that, you shouldn't be investing in the pinks or in any start up company.
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