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[Burpzilla]

It will have to be a photo from space, I don't want to zoom in on you until you pull up your pants.

I'm glad to see you're still alive though..


Ad Man Jay 'Got Milk?' Schulberg Dies
Fri Jan 14, 2005 02:14 PM ET

NEW YORK (Reuters) - Ad man Jay Schulberg, who put creamy mustaches on celebrities to sell milk and made it seem risky to leave home without American Express traveler's checks, died on Wednesday at age 65.

The former creative head of advertising firm Ogilvy & Mather in New York and chief creative officer of Bozell Worldwide, Schulberg died from pancreatic cancer in Doylestown, Pennsylvania, his wife, Kathryn, told The New York Times.

"He was always brilliant," said Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, a WPP agency. "He developed some of Ogilvy's most famous advertising."

Schulberg, cousin of writer Budd Schulberg who won the best screenplay Oscar for 1954's "On the Waterfront," joined Ogilvy in 1967 and stayed 20 years before leaving to join Bozell.

At Ogilvy, he used actor Karl Malden, who was starring at the time as a detective in a popular TV series, to pitch the American Express traveler's checks by warning, "Don't leave home without it."

He created the milk campaign for Bozell on behalf of U.S. milk processors, with celebrities photographed after an apparently refreshing quaff of the drink with accompanying catch phrase, "Got milk?"

That campaign led to a 1998 best-selling book the Manhattan native Schulberg co-wrote entitled, "The Milk Mustache Book."