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Monday, June 21, 2010 11:08:41 AM
Here are the issues I have mentioned from the beginning:
1. Number of Shares outstanding
2. Competition in Walmart, HD, Lowes, CVS for CFL light bulbs (GE, sylvania, Phillips all make bulbs cheap and names my parents and I grew up with as kids).
3. Heavy Blitzkrieg-style advertising plan does cost a heavy chunk of money and has hurt us a bit in the short term for share structure and profits.
4. We need better sales numbers (possibly will come with time and retail deal)
5. Patience is going to have to be the name of the game until this company can get back to even with debt incured over the past few years and the recent advertising.
For anyone out there thinking of investing, I'm not saying this company is bad. I think they are doing what they can to get back on track with expectations set by shareholders. Hey I bought in on this company and while I think they have potential, it will all depend on the next quarter or two to see if we are catching up or falling behind..... GO ZVTK!
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