BTW...you do have competition smart guy....the fact is...your competition doesn't have to run ads via TV to sell product....people just know to go to any of the hundreds of thousands of stores to buy a bulb...Gas stations... convenience stores...grocery stores...mom and pop shops...wow...ZVTK needs to get in those b4 they spend shareholders money trying to get in major retailors...thats called trying to build your brand to fast...their business plan is in shambles...
Their only way to recover is by trying to run TV ads...IMO...all of the other companies who sell bulbs are probably laughing at this small company trying to out shine them...If they can't sell product "in person"...what makes you think they'd be able to sell it via infomercial....They'd have better luck hiring a pitch man like Billy mays...oh wait....