AI
Friday, June 18, 2010 1:57:13 PM
Hi,
None taken!
I have suggested many other options to increase the presence and build the brand with consumers and Business community at the same time.
There are two ways to increase the brand presence:
1. Create a campaign targeting specifically B2B area of Marketing
2. Another campaign (smaller size) designed to create awareness of the service with the end users.
Both the fronts are very very important to cover in the initial stage of the NEW service launch.
If consumers don't know what Go800 is, then it is no use for business to take advantage of the service, doesn't matter how great it is.
I am not trying to convince anyone here that I can do a good job as I already know that. Doing it for last 15 years, full time. I have successfully launched many services, products and marketing campaigns.
So, the question here IS the credibility of the company, it's policies to create the "Brand" and how they promote the business instead of just waiting it to happen by itself as it is a great service.
Food is in front of you, in front of you, on your plate. Now all you have to do is make an effort and pick it up and enjoy. And I think so far that effort is missing and hence we are not enjoying the great taste of GOIG. LOL ;) (okay now I am hungry)
You have to find a good balance in between these two fronts. The mockup ads I created were targeting both areas see below:
B2B:
End User:
None taken!
I have suggested many other options to increase the presence and build the brand with consumers and Business community at the same time.
There are two ways to increase the brand presence:
1. Create a campaign targeting specifically B2B area of Marketing
2. Another campaign (smaller size) designed to create awareness of the service with the end users.
Both the fronts are very very important to cover in the initial stage of the NEW service launch.
If consumers don't know what Go800 is, then it is no use for business to take advantage of the service, doesn't matter how great it is.
I am not trying to convince anyone here that I can do a good job as I already know that. Doing it for last 15 years, full time. I have successfully launched many services, products and marketing campaigns.
So, the question here IS the credibility of the company, it's policies to create the "Brand" and how they promote the business instead of just waiting it to happen by itself as it is a great service.
Food is in front of you, in front of you, on your plate. Now all you have to do is make an effort and pick it up and enjoy. And I think so far that effort is missing and hence we are not enjoying the great taste of GOIG. LOL ;) (okay now I am hungry)
You have to find a good balance in between these two fronts. The mockup ads I created were targeting both areas see below:
B2B:
End User:
Discover What Traders Are Watching
Explore small cap ideas before they hit the headlines.
