More than likely what happened was, Danny was able to the commercial property inked today. Meaning, they were able to take over the LA commercial property today for development (setting up the retail environment). Being in the business before, if they DID do a soft opening on the store today, that would be quite impressive.
I guess until we hear otherwise from Danny, we must just run off of the information provided thus far.
My post are my personal views and just that. Not a recomendation to buy or sell a security. Always do your own DD.