Errr, what about the National Account Rumor? Uplisting Rumor? Still plenty of "rumors" to sell on when they become news.
What's the big deal? That fact that Winning Brands is going to reach millions of potential customers whom they have never reached before.
The stock moved up 10% last week, 15% on the day they announced everything was on track. Also, the volume spiked WAAAYYY ABOVE normal levels. If the news had been digested from December, we would not have seen volume or price spikes.
OK. We've got the hot tub hot, the wine cooler's cool. It's Hammer time!