4th largest GDP in the world, right behind USA, Japan, and China.
Germany's GDP = $3.352 trillion
California's GDP = $1.812 trillion
Just for fun, Canada's GDP = $1.336 trillion
So you see, there's a lot of money in Germany, more so than in California and Canada combined. Probably one of the reasons why they have been targeting this market since the early days. Mass retail penetration in Germany would be enough to triple current revenues (although I doubt that's going to happen any time soon.)
If I'm not mistaken, I remember some efforts to penetrate China as well (3rd largest GDP.)
IMO, this company has been vary smart when it comes to selecting their markets. I believe the CEO has gone over the German Market and the German Consumer in conference calls before...
OK. We've got the hot tub hot, the wine cooler's cool. It's Hammer time!