I disagree. If the ad has some humor to it, it can spread like mad and get several hits. Young ppl spend a lot of time on youtube and watch several small videos a day on it. If its 30secs to a min and is designed in a way to make someone laugh while giving out product info it could be a start to the viral advertisement that works so well. It was mentioned a comedian is doing it so im hoping there is at least a minute amount of humor added. Time will tell.