DRTV test run ends in 3 weeks. So far the stock has been in a steadt ecline since the announcement of the DRTV ads in Dec. It went as high as .016 in January but is now having trouble holding above a penny. I think the first quarter earnings made many investors realize that even a double or triple is total sales isn't near enough for the company to manage it's cost and debt. Second quarter earning are only about 8 weeks away and I fully expect those numbers to be much worse and it will be obvious that the DRTV ads didn't meet expectations or weren't enough to stop the bleeding but the company may not know for 6 months or more before the company knows how many people that bought through the DRTV ads are reordering the product.
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