Last November Arrayit Diagnostics named Elite Financial Communications Group as their Investor Relations/Public Relations counsel. According to the Arrayit website:
"Working closely with Arrayit Diagnostics' leadership team, Elite is tasked with developing a comprehensive communications platform that will proactively leverage management's strategic vision and industry expertise, and provide meaningful insight into the Company's operational and financial performance, compelling growth strategy and long term value proposition. In addition, Elite will assist in the development of customized, high impact and fully integrated public and media relations programs designed to increase industry and investor awareness of the Company's novel microarray-based diagnostic products, services and industry thought leadership."