The company will grow fast enough with no initial massive marketing. Consider 100,000 at allegedly conservative monthly 20% increase in revenue according to Ike Sutton. A forest fire does not have to be started by a lightning bolt. It can very well be started by a picnic fire, or even a spark, as long as all the conditions are right for the creation of an inferno. With minimal initial marketing, the idea still will catch on b/c it sells itself. JMHO.