You've created a Catch-22. How can a company create a revenue stream unless it markets and as a result of that marketing sells its product or service? Revenues before marketing? I hope Mr. Sutton did not say that. Such a statement makes no sense, placing the proverbial cart before the horse. Companies with a promising product such as GO800 take actions such as obtaining private investment financing to launch the product with sufficient marketing and sales efforts to create a revenue stream (i.e., many other options exist - doing almost nothing to market one's service is not one of those other options). One cannot simply start selling a service nationwide without making one's service known to those who might use it. Marketing before revenue . . . THAT makes good business sense.