"I have been reluctant to be specific until a formal media plan was completed. I have now approved it, in writing."... This screams PRESS RELEASE,
I agree and stated such to Eric prior to your post.
Definitely not preliminary and definitely not early May as mentioned back in December. Formal update seems prudent imo.
I'm sure Eric email (inbox) was littered with DRTV topics as of late, while it addresses past discussions on this board as well as some of the email likely received, one is hopeful of a larger audience being made aware of the current progress and status.
Not all follow Conference Calls, message boards, etc. If they are just PR followers, a formal PR update is beneficial in coming days (if not tomorrow) imo
Do your own due diligence; factors and conditions can change daily