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Re: scupscup post# 129376

Thursday, 05/13/2010 1:03:57 AM

Thursday, May 13, 2010 1:03:57 AM

Post# of 241528
The minimum objective is to achieve a response efficiency ratio such that costs are covered. This by itself allows the DRTV to remain on-air for a long time, building awareness of the brand. Sophisticated retailers know the power of DRTV.

My posting contains many opinions. So please do your own research and validation.

Go Giants!

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