I think you are mistaken concerning the 'run in the price of gold'.
Check the monthly gold charts. This current gold run started last summer, and the bottom looks like it was in Oct 2008 (with a CONTINUOUS rise ever since).
So, ALL of the PR's that were on that page were produced AFTER and DURING the gold price 'explosion'.
But it doesn't matter, and I do hope they come out with a good PR for you.