It relates to a Big Retailer and the start of our growth curve.
National Accounts/DRTV
"Let's talk about this national account - it's become somewhat of a...it's almost acquired its own mythology here at winning brands because we've been talking about national accounts for the better part of a year, actually more than that. The information disclosure statement was explicit in confirming that we have gained the trading partner status with Lowes, which is one of America's largest retailers. I am walking on a very fine line here in what I can say - despite the fact there are some mischevious persons who might wish me to say more than I should- but the point is, we have readied ourselves READIED OURSELVES to hit the ground running with that organization as soon as they just push the button. And that is literally all that remains to be done, because we have provided satisfactory insurance overage, we have implemented and tested electronic data interchange, we have assigned stock-keeping units and all of that. But the reality of life, the reality of life is that it is not possible to push a string *laughs* - in other words there are just some things you can push. And the decision making process of another organization internally has its own dynamic, it can only be pulled from within that organization. So we have, in connection with that particular company that has come up from time to time as a subject of discussion, we have and excellent dialogue, there are no problems between us, we have done what we need to - that particular organization being very large is grappling with all manner of very pressing situations coming at it during these economic times. I hope very much that I will have the pleasure of announcing to shareholders that Winning Colors is now available on some number of their shelves, but I can not provide a prediction because having done everything that we were called to do we are ready and waiting. Now, the good news is incidentally, that this is not the only party with whom we are in discussion. And the appeal of Winning Colors to national retailers will be dramatically impacted by the arrival of our Direct Response television campaign because major national retailers know that infomercials are a powerful way of making products into celebrities. The nature of an infomercial which is a compound word, it's a conjunction of two words - information and commercial. Infomercials are appealing to us because they have factual content but they are also entertaining. And this approach to advertising is particularly effective these days - major retailers know that - so they are highly responsive to overtures from firms who show they have the savvy to A. recognize it B organize it and C. Implement it. So, my answer to you is that the strategic move by us to commence a DRTV as a strategy in 2010 is really going to enliven and foster positive orientations to our presentations with major retailers we are speaking with currently."
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