Spongetech Delivery Systems Inc (fka SPNGQ)

[SteveF]

What do you make of all the review spam for Spongetech products last summer?

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=44197040

Posted by: panglozz Member Level Date: Friday, December 04, 2009 12:59:05 PM
In reply to: None Post # of 310705

Amazon Reviews show astroturfing

Spongetech's Spongebob product is a genuine product. A related party is selling it through an affiliate channel on Amazon.

The Amazon reviews are aberrant. They are submitted by names (or "nyms") that show low likelihood to
a) review any other product,
or b)those few that do review a second product are likely to have reviewed Spongetechs car wash product.

None of the tracked reviews have generated "lists".

The reviewers can be statistically compared to control sets. Amazon bundles the Spongebob item with other bathtoys. Reviewers of those suggested items show typical reviewer behavoir 1 to 215 reviews, with a modal number of 18. Review of other items show a more typical positive/negative distribution--instead of a uniformly positive rank in the Spongetech product.

Alternatively, the reviews of "top sellers" in the bath category can be compared. Those show much higher likelihood for multiple reviews (up to 1,540). I did not extract a modal number from that set.

I think the likely explanation is the "Spongebob" Amazon reviews are fabricated by stock promoters of Spongetech.

For the record here are the Spongebob reviews with the total review and the list number from the profile pages.
B. Graae "Barbara" 1-0
J. Wahler 3-0
C.C. "chirsch26" 1-0
Alan Palmer Jr. 6-0 (3 spongetech products)
Dickenslover 3-0 (2 spongetech products)
Superdad 1-0
Kevin C. Smith 1-0
charlottemom "amazingmom" 1-0
Rhonda D. North "bballcoach" 1-0