Charge Enterprises Inc (fka CRGEQ)

[Monterey2000]

What is the value added for a company to have a keyword sent to Go800 instead of using a company's own short message code?

For instance

FAST (in Spanish, RAPIDO) to short code 46800 (Go800)

FAST (in Spanish, RAPIDO) to short code 72579 (7-Eleven's short code)

7-Eleven rolls out mobile marketing test campaign in 200 storesBy Giselle Tsirulnik

December 10, 2009

7-Eleven Inc. is testing a mobile marketing campaign in San Diego, with approximately 200 of its stores participating in the program.

The test runs through Dec. 31. During this time, local residents can send the keyword FAST (in Spanish, RAPIDO) to short code 72579. In response, they will receive a message informing them which of 7-Eleven’s best-selling beverages they have won.


http://www.mobilemarketer.com/cms/news/messaging/4834.html