I did not say it isn't easy to average down. Re-read please.
It is always easy to average down (or average up). It is NOT always easy to sell and end up only losing a little or none at all (commission loss).
You're also talking about long-term holders. Yes, they could have gotten out at any time.
How about the more recent (within 6 months) short-term holders? How about those that have gotten in at 3-4 because they believed in all of these PR's stating BBDA is international and can be found in 5000 stores?
5000 stores... if that isn't Pinocchio's nose...
(you are a spokesperson in a way as you do receive information from the company and post it, you are just not the official spokesperson)