That's an important point as to why this is probably not a retail space as it would most likely be a violation of Pepsi's contractual agreement with the store owner.
Additionally, the photos are clearly staged. There's not a lot of product in the cooler yet the few cans are nicely aligned in the front to give a false perception that the area is filled.
I also find it weird that the EXIF information has been stripped from the photo. Somebody doesn't want us to see the time & date of the photo.
I don't know if Pepsi would approve Koma and PW in their cooler.
Corporation: An ingenious device for obtaining profit without individual responsibility. --Ambrose Bierce