Thursday, April 08, 2010 9:01:48 AM
I was at the Toronto Raptors game last night, and had the option to order from my seat, but didn’t because I was in the middle of the isle, and it would have been to much of a hassle...
If I could have just clicked the code, ordered and had the food delivered I would have spent at least $30 more than I ended up spending....
NOT ONLY THAT.... going back to marketing... you could now generate reports based on seating levels, location in the building, what was ordered, by who...
do the guys sitting in the golds paying $1000 a ticket spend more money on beer than the guy in the purple section paying only $10 a ticket....
BOTTOM LINE.. the actual code has to be free... TOTALLY FREE... and give them to every single company you can think of...and PR every single time a company signs up for your free codes...
then on the back end charge for the data you collect and the ads placed on the code, and on the screen when doing whatever your doing....and believe me people and companies will want the data....
hell... then you can offer a premium service that removes the ads if you want..
Money is in data... not the code or the reader...so simple really....
I bet every single day everyone here uses a google product.. How much have you ever paid google for their products?
Google search, google 411, google maps, translate, on and on and on..... NOTHING... I've never been charged or paid google a single penny...
Google allows all this for free so they can collect data, and charge for advertising, and charge to remove advertising if wanted... then they sell the data they collect so marketing people can do what they need to do....
PLUS.... by charging FREE, you eliminate your competition... they cant beat FREE... even if they try they wont be around very long...
The Money is in the data...
Lets all pitch this to Neomedia and see what they think... Its better than what they got now....
..
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