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Monday, 03/22/2010 7:23:23 PM

Monday, March 22, 2010 7:23:23 PM

Post# of 257302
[OT] Kimberly-Clark’s curious attempt at humor:

At KMB’s Investor Day today, the CEO opened the proceedings by noting that several executives would be speaking in succession with no scheduled breaks. He then offered to give the Wall Street analysts in the audience a package of Depend if they felt they couldn’t get through the presentations.

Depend is one of KMB’s most successful product lines. It now comes in spiffy new gender-specific packaging—blue for men and pink for women:

http://www.us.depend.com/incontinence-products/Default.aspx?WT.mc_id=DPG&WT.srch=1

When it comes to marketing some consumer products, the dumber it seems, the better it sells.

p.s. KMB has a little known but thriving healthcare segment.


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