I don't think they are too much ahead of us if at all.
You should let the beverage industry know that they're mistaken and that Koma, a copycat beverage, should really be the leader. Maybe then they'll write an article on them instead of including BBDA from a google search.
Have them call and get get revenue figures from them so they can figure out who the industry leader is since you seem to think it's BBDA. I know Drank posts their financials. Where's BBDA's?