Confirmed. It's not "the Alabama division of Piggly Wiggly", it's the co-op distributor operating as "Piggly Wiggly Alabama Distribution Company, Inc". There's no connection between the stores. And the 300 stores in 3 states in the pr would be if each and every store ordered product from the supplier which will never happen.
Sounds a lot like the 5,000 stores in NY.
"Insanity is doing the same thing over and over again and expecting different results". BBDA investors aren't insane, just really friggin' stupid.