He'll just pay the higher subscription fee for IR's. I mean, he has a private jet and drives a BMW so a hundred bucks of month is nothing.
When he signs up, the symbol next to his id will change to a triangle and it'll have a link to a disclosure page. Anyone posting on the BBDA board would know that he's an IR and the disclosure will say he's being paid by BBDA.
"Insanity is doing the same thing over and over again and expecting different results". BBDA investors aren't insane, just really friggin' stupid.