On the other hand, IM's recent grinningly-toned interview about looking forward to working with Google, followed by NEOM's director of business development clearly pushing Google's new app in this article, could be the tip of a very large iceberg.
Wishful thinking, of course, but perhaps one of the elusive NDAs had something to do with Google's involvement. If YA had reason to not let the PPS go up, keeping a tie-in with Google secret would make sense. It would also make sense to 'let the cat out of the bag' now if their intent was to boost the PPS prior to the SHM and the expected r/s approval.
Just thinking out loud. Anyone got an Android-powered phone to check out the new app and see if there's any evidence of NEOM/NSR involvement?