ProElite, Inc. (fka PELE)

[zoonall]

Its how and when its done that matters.

its not how and when that matters.. Its how much that matters. Will the selling significant change the share structure, and effect the position of the stock. But you are right, all companies can sell shares, it doesn't mean all dilute in the open market. In pinky land every company sells to fund salaries, operations, etc..