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Re: DewDiligence post# 90533

Friday, 02/12/2010 8:42:47 AM

Friday, February 12, 2010 8:42:47 AM

Post# of 257251

MNTA’s ‘hybrid economics’ when there’s an authorized generic:



Thanks DD,

That formula suggests to me that MNTA and NVS* have a powerful incentive not to price so aggressively that they provoke a branded-generic response.

ij

* Less so for NVS since switching to the royalty probably removes some of the incentive.

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