I'm in the advertising industry working as the creative director for TV and video productions. Typically any commercial that's effective will make a real connection to the viewers interest. In the case of this commercial it lacks on many levels. First, I believe that the IMAGE or BRAND of Winning Brands and Winning Colours is not put forth. The IMAGE or Brand is what deferientiates this product from all similar products or companies. I'm sure that IHUBer's can easily relate what makes this company/product unique, the commercial doesn't. Second, the opportunity to tell why you should buy or try this product was totally missed. It's obvious that the commercial was put together by amateurs and probably without the benifit of a strategic advertising plan. I understand that WNBD's advertising budgets are tight but when you consider the amount of money that was spent on the media buy versus what was spent on the creative content it's clear that the ad money could have been spent better. JMO