Blockbuster has 3,750 U.S. stores, of which it plans to close between 810 and 960, while planning to open as many as 10,000 video rental kiosks by mid-2010. It has more than 2,600 international stores (operating under Blockbuster and other brands). It has been claimed that there are more than 43 million U.S. households with Blockbuster memberships
Cost effective and puts them back on levels to compete again ;)