No I didn't buy the hype. I bought the shares at the time when there was no hype. I even posted on this board last year when the stock traded below $2. And I don't use the service because I don't drive much. But for anyone who drives more than 1 hour a day - satellite radio is a must. $10 a month is nothing for a 24/7 selection of 100 channels. Especially comparing to average cable bill of $100 or cell phone bill of $50. And no commercials aspect makes the major difference: it saves you your time. 20 minutes out of an hour. 8 hours a month if you drive 1 hour a day. And I do not suggest buying the stock now. There is still upside long term (it can be $30 in 5 years if everything goes smoothly), but short term is unpredictable. It can go down because it is overbought, or it can go up because fund managers want to get bonuses, holiday season, CES in January, etc.