Thanks Steven, I do remember that post and as omniscient as it was, (and I love it because you were right on nearly to the day), if we tip toward smokes as the dominant growth product, what do you see this doing to our PE? My thinking is that this kind of growth potential could have substantial upside to the multiple once we get more visibility to the market penetration rate.
(It seems to me that the cigs potential is parabolic whereas the feed products are strong, but still pretty typical AG-type adoption/penetration on the product rollouts.)