ZVTK, by all accounts, cannot fail.
1. In-demand, easy to explain product that hits the hot button for our green-conscious society.
2. By the book direct marketing campaign that follows the four hour workweek system of a simple and automatic business.
3. A CEO, who in spite of his lack of experience, has thus far shown restraint and good decision-making skills when it comes to PR's and marketing.
4. Low overhead operation.
5. Low debt.
6. Sales that exceed projections and expectations.
7. A management team with no known history of unethical activities (unlike SPNG).
These factors make ZVTK basher-proof and MM-proof in the long run. Item #7 being the most important. The quality of management, particularly the CEO, is the single-most important criteria in the success or failure of any company. Forget the charts, patents, China and everything else. Pay attention to management activities.
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