Zevotek, Inc. (ZVTK)

[FeanorFire7]

My new Perfect Storm post...14 links to videos, articles, and posts from this board...:

When coming out to market with a product, of course one of the first steps is to make sure that the product performs as intended, and also that it is a product that offers a needed benefit:

Then, when coming to market with this useful product, the bigger the existing market the better. The average U.S. home uses 45 light bulbs in 30 light fixtures (115 million U.S. households - that's 5.1 billion light bulbs and 3.5 billion light fixtures total)...so it's easy to see why 5.5 million light bulbs are bought everyday in America:

http://www.energystar.gov/ia/partners/promotions/change_light/downloads/CALFacts_and_Assumptions.pdf

http://www.fastcompany.com/magazine/108/open_lightbulbs.html

The next step is if your company did not invent the product, then it is wise to seek close ties with the inventor of the product (if there is one)...in this case ZVTK has a special relationship with the inventor of the Ionic Bulb Jason Ryu - he owns shares of ZVTK and is an active partner.

http://finance.yahoo.com/news/Zevotek-Retains-Services-of-pz-14847148.html?x=1

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=45423571

Next, consider the existing competition in your market - in ZVTK's case it is Viatek and their own ionic bulb. Problem for Viatek though, because Jason Ryu signed contracts with ZVTK - Viatek was sued in court of law for infringement and ZVTK won the case:

http://sec.edgar-online.com/zevotek-inc/10-q-quarterly-report/2009/02/12/section14.aspx

Next, timing is key as when to come to market with your product, and could be the difference of success or failure. Our society is in the midst of a 'Green Revolution' right now, and many nations will be banning incandescent light bulbs - including the U.S.

http://www.azobuild.com/news.asp?newsID=5948

Furthermore in terms of timing, 'As Seen on TV' brands have been uptrending for the last year. They are now a full retail force in of themsevles, as 2009 was a breakout year for them (i.e. do you remember seeing 'As Seen on TV' brands at Walgreens, CVS, Rite Aid and Target in years past?). Two months ago CNBC aired a special on the unique success of the 'As Seen on TV' products in a recession marketplace:

http://www.cnbc.com/id/29960338

And in the middle of all of this recent success for 'As Seen on TV' products, ZVTK has launched their Ionic Bulb on an infomercial of their own:

http://finance.yahoo.com/news/Zevotek-Announces-Ionic-Bulb-pz-3486393495.html?x=0&.v=1

http://www.newionicbulb.com/video.htm

...and if successful in it's first two 'Test' weeks of airing - well...just read this post and watch this video too, for what may be in The Ionic Bulb's future:

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=45470595

Finally, everything that has just been mentioned above doesn't mean a hill of beans if the public doesn't want to buy ionic light bulbs - so for proof here is how many ionic bulbs that ZVTK's main competitor Viatek sold when they were on The Home Shopping Network (and keep in mind the mentioned lawsuit victory for ZVTK, and the fact that Viatek cannot call their bulb 'The Ionic Bulb'...:

http://www.viatekproducts.com/www.viatekproducts.com/corp/20090513100937/hsn_ionicbulb.html

SO: The Ionic Bulb works as advertised and cleans the air; ZVTK is selling their Ionic Bulb amid one of the most ubiquitous markets on earth - light bulbs; the patent holder owns shares and works with ZVTK to sell his own invented Ionic Bulb; ZVTK has already won in court of law for infringement over their biggest competitor Viatek; their Ionic Bulb will have the 'As Seen on TV' logo on the front of its package right when this logo is red hot in retail; and bulbs like this have already been proven to sell out and sell quickly when marketed right - all the while countries are banning CFL's main competition: incandescent light bulbs...

That's why ZVTK has been referred to as 'The Perfect Storm'...the potential for 2010 and beyond is epic imho...