…with NVS releasing news of starting to set the pricing on the [Lovenox] generic…
Actually, NVS did no such thing; rather, a sell-side analyst issued a statement alleging that NVS was “setting prices and soliciting pre-orders” (#msg-45787228).
In any event, this is hardly news inasmuch as NVS has said on several occasions that it is ready for immediate launch as soon as FDA approval is obtained. Being ready to launch immediately requires the establishment of a distribution chain, which entails having agreements in place about pricing and volume.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”