This post turned out to be very accurate, from the day before the launch...
I'll tell you how I expect this to go down... EXPH announces some whizbang new yawner product and the boards go wild talking about it's potential as everyone slips out the back door selling their shares and talking about the "long term" prospects of EXPH.
Hope I'm wrong.
Also... if JD does not have a major retailer on board tomorrow... LOOK OUT! HIT THE SELL BUTTON... No matter how it is spun, it means that the product was shown and rejected.
If the $100M potential has ANY credibility, they won't be announcing some small test market. You can test market ANYTHING with "push money".